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 What Makes a YouTube Ad Worth Spreading?

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lala
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Posts : 6
Join date : 2011-01-03

PostSubject: What Makes a YouTube Ad Worth Spreading?   Mon Jan 03, 2011 12:10 am

Last week, a guest post in the YouTube Blog by Chris Anderson, Curator of TED, asked, "What makes an ad worth spreading?" This week, let's check out some examples of YouTube ads that went viral in 2010.

One is "Old Spice | The Man Your Man Could Smell Like." Created for Old Spice by Wieden + Kennedy, this YouTube ad makes a bold claim: "We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it."

According to the Viral Video Chart, this YouTube ad has been shared 396,060 times since it was uploaded on Feb. 4, 2010. This includes 381,089 Facebook shares, 10,746 tweets, and 4,225 blog posts. This helps explain why the video has more than 26.6 million views.


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